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About Taobao Select Products

Time: 2013-07-03Source : Original Editor: Xiaozhi Reading: Times

I woke up at 8:21 this morning, and seemed to be awake. After waking up, I drank a lot of water and fell asleep again.

Yesterday I planned to go out for a walk today, but today the weather is so hot that it will be burnt out. So still choose not to go out.

The weekend is doomed to be a bleak business, and this week, I basically haven't slept well, I'm really tired, so I chose to sleep and almost slept for a day.

Recently, several friends asked me questions about Taobao's selection of products. How can I answer them?

Some friends said that if you choose a small category, the competition is small. As long as you are in the current category, you can make money, and there will be more stable sales.

I think, a product, if it exists, it must have its corresponding market, and it is also stable. Because the entire market economy is relatively balanced, it will inevitably balance the industry chain of the entire industry, which is called ecological balance.

As for competition, every industry is the same. When it comes to big, every industry is big. Because it has a corresponding demand index, it will not fluctuate too much due to the temporary presence of more and less merchants. That said, ecological balance.

On Taobao, of course, the top sales category is clothing. In the case of clothing, it is a necessity for everyone. Everyone has to wear it every day. It is impossible to streak. Buy a piece of clothing, don't wear it today, you have to wear it tomorrow. And it's impossible for a person to buy only one piece of clothing.

Apparel businesses can't be counted, and buyers can't be counted. In the entire market, or on the entire earth, is the number of clothing more than the number of people? Or is the number of people more than the number of clothing? These questions do not need to be studied because, no matter what, its demand index A relatively stable ratio.

Take the same sales of cosmetics, the market is certainly not as big as clothing. Cosmetics are only used by some people. If you do n’t use it, you can see people when you go out. Its total amount must be less than the total amount of clothing. Similarly, the people using it must be smaller than the people wearing clothing.

This is even more true for other small categories. In any case, the overall market demand is balanced. For example, the demand for tea is average. At least I don't drink tea. Pull out 10 people casually, there must be some who do not drink tea. But pull out 10 people casually, is there anyone without clothes?

It can be said that the small classification can achieve a steady flow of water, stable sales, and make a little money. But there is also competition. If you can think of it, others will surely think of it, and many people think of it and don't do it. Because he may feel that the market demand is too small to make a lot of money, so he does not do it. Small classification is more suitable for making a little money.

For a large category such as clothing, because its demand is placed there, it can easily make up the amount. For clothing, at least, there is a saying. A burst of money, Kakaka, money will naturally be earned, and you can make a lot of money quickly.

In fact, all industries are connected. Comparing e-commerce and traditional commerce, the same is true. Many things are connected.

For example, the small classification in e-commerce is equivalent to the clerical work in traditional industries, such as clerks, front desks, or employees of state-owned enterprises, with stable income, constant flow of water, and starvation, but it is difficult to save.

The big category is equivalent to the sales in the traditional industry. The job is very challenging, and the income is "active", which is related to many factors, such as pay and luck. Good things like "one night getting rich" can happen.

In any case, giving and returning is an eternal proportional relationship.

Once you have chosen, go on firmly. If you suffer more than others, the sugar and water concentration you get will be higher than others. Ecological balance, we must let the bitterness and sweetness be neutral to conform to the laws of nature!

Choose one thing, fall in love with it, and die till the end, and you win.

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